LUELLA Art Director
TOYOTA
Agency: Erich & Kallman
AD: Luella Benkert CW: Catherine Gomez, Daphne Lefran
Toyota has a long-standing partnership with various college football teams. This project connects with the spirit,
fandom, and community around each team through branded prints that speak the voice of a true fan.
AD: Luella Benkert CW: Catherine Gomez
Inside the Tundra Zone—a Toyota-branded suite at the Toyota Center—branded support for the
Houston Rockets is taken to the next level.
Holo-Tundra transforms the suite into an interactive customization experience with a life-sized 3D
hologram of a Toyota Tundra that fans can personalize with Rockets-inspired colors and design
elements, then see come to life in real time.
*On the way to being produced